http://bigblog.dukechronicle.com/wp-content/themes/press

What’s in a name?: The man behind Gross Chem

03 Mar 2011, Posted by Stephanie Tsimis in Building Names, Featured, News, 2 Comments


Ever wonder how the Gross Chemistry building got its rather unfortunate sounding name?  The building was named in honor of Paul Gross, a long time Duke University administrator and an internationally respected chemistry researcher.

When Gross first came to Duke in 1919, he began his career as an assistant professor of chemistry. He later served as chair of the University Research Council from 1934 to 1949, the era during which the University was transforming from a regional college to a major research university. Gross was also dean of the graduate school from 1947 to 1952, dean of the University from 1952 to 1958 and vice president for education from 1949 to 1960. A major supporter of scientific research and its impact on education, Gross taught seminars for science educators in North Carolina throughout his career.

Gross’s long career at Duke was not without problems. During his time as Vice President for Education from 1959 to1960, Gross became involved in the Gross-Edens Affair, a university scandal now largely unknown to current students and faculty.

Gross and Hollis Edens, University President at the time, clashed over their views on whether Duke was taking advantage of post-war growth in higher education. Gross believed the University had to develop new research facilities to keep up with peer institutions while Edens failed to see the importance of such initiatives.

According to a Duke Today:

“A day before the March 23 trustee meeting, he granted an interview with the Durham Morning Herald.  While not naming Edens, Gross said some leaders at Duke wanted to maintain the status quo instead of growing Duke.  Later, he claimed he did the interview to defend himself against ‘libelous and defamatory attacks against my reputation and character,’ which he attributed to an ‘organized campaign of calumny.’”

The conflict soon became so irreconcilable that Edens resigned from his presidency and Gross was removed from his position shortly after the Herald interview.  The position of provost and the Academic Council was created soon after the scandal in 1962 to prevent the same kind of administrative contention and to strengthen faculty governance.

Gross Chemistry Building in 1987

Gross Chemistry Building in 1987

Gross Chemistry Building in 2011

Gross Chemistry Building in 2011

Gross Chemistry Building Interior

In addition to his career as an administrator, Gross completed impressive scientific research.  He served as an advisor to top U.S. Army researchers as part of the Army Scientific Advisory Panel and led Duke’s wartime chemical research for the Army and Navy.

Gross earned the President’s Medal of Merit in 1942 for his involvement in the Frangible Bullet Project, which developed a plastic explosive that mimicked a real bullet and was used for military training purposes. The project was the largest military research project ever undertaken at Duke. In 1950, President Harry S. Truman appointed Gross to the National Science Foundation board.

After Gross retired from his teaching career in 1965, the Duke Board of Trustees named the Gross Chemical Laboratory on West Campus after him—which opened its doors in 1968.

Gross passed away in 1986 at the age of 91. James Bonk, Duke professor of chemistry, worked at the University during Gross’s term as vice president for education and helped design Gross Chem’s general chemistry labs and main lecture hall. Bonk said the building of Gross Chem generated excitement and enthusiasm among faculty and administrators.

The chemistry department had an unusually high deal of input in the design of the labs and the building, Bonk said. He also noted that the Old Chem building on the Main West Quadrangle was designed primarily to architecturally fit the campus and was not well equipped for chemistry labs.

By the time Bonk arrived at Duke in 1959, the chemistry department had outgrown it.

The Chronicle reported in 2007 that the Nicholas School of Environment and Earth Science was eyeing the building as a new home, pending the approval of the Board, as the chemistry department made its move to French Family Science Center.

Bonk also said that Gross was well-respected by colleagues and students for both his research and administrative work.

“He was a terrific scientist,” Bonk said.  “He was really a wonderful mentor for other people, including the later provost of the University.”

This week in Chronicle history: Ads in the Mad Men Era

This week in Chronicle history: Ads in the Mad Men Era

03 Mar 2011, Posted by Caitlin Johnson in Chronicle History, News, 1 Comments


This past Friday marked the annual Duke Library party. The theme was “Mad Men and Mad Women: Party like it’s 1965,” inspired by the AMC drama Mad Men. The show follows men and women working in the competitive world of advertising during the 1960s in New York. Fittingly, the Duke Marketing Club hosted the party and the library was decked out in 1960s era ads.

With the party still fresh in my mind, I set out to find the Chronicle Archive from 1965 for this week’s column. I expected to be defeated by the, let’s call it sporadic, shelving system in the office. Right as I’d convinced myself that any archive from that decade would be better than my incessant wandering, I spotted it! Well actually I found the 1965-1966 archive, so technically this week is from 1966, but I think I still deserve some credit for my super sleuth skills.

I was curious about how advertising in the paper has changed over time. I’ve heard that certain archives featured outrageous ads—we’re talking barely clothed models and things that might be controversial if they appeared today. But the ads from 1966 could only be described as tame, most featured wholesome characters—with the possible exception of Mr. Wrangler—and lacked any racial diversity. As I flipped the pages I began to expect certain advertisers, “Oh there’s Volkswagen again, and look another shoe ad.”

Any paper will have its loyal following of advertisers, that I wasn’t surprised by, what intrigued me was the types of companies placing ads. In 1966 it seems that most ads fell into three categories: cars, clothing and personal accessories. Granted they are ads from potential employers every so often and smaller notices from local companies and for events. But the ads that cost the big bucks and that are thus larger and more likely to be seen, are all selling similar products. Why is this interesting? Because it tells me a lot about the students back then, the type of items they were interested in and possibly their lifestyles. Why continuously advertise here if you’re not drawing a profit afterwards?

Today advertisements are much more diverse in content; still each issue includes ads for restaurants, for off-campus housing and for campus activities and lectures.

Another thing that jumped out at me was the style of the ads; most of them featured drawings instead of pictures. Flip through an issue of The Chronicle from this year and you’ll notice that almost every single advertisement features text and photographs. Granted several contain icons that were probably created in programs like Photoshop or Illustrator, but I cannot recall a single instance where I thought an ad was drawn by hand like many comics are.

Take for example, these ads for Robbins, a clothing store in Durham, and for Mr. Wrangler, a clothing brand. Whereas today clothing stores take pictures of outfits on models or on mannequins, this advertisement uses a drawing of the suit they’re selling.

I imagine that as photography became less expensive and easier to edit, it made more sense for advertisers to move away from drawings.  Still, this may just be the preferred style of the time.

Going through this archive, I can’t help but feel that advertising has gotten more interesting since 1965/66. I look at the Old Spice ad in the 1966 paper and I can’t help thinking about the crazy Old Spice man commercials now. Everything, even print ads, are interconnected with all the other media we are exposed to.  Even now, some of the ads from the 1966 paper seem to fade into obscurity, but maybe that’s just because I’m a product of my constantly over-stimulated generation.

I leave you with ads for The Young Men’s Shop, they made me chuckle, so they can stay in my good graces.

“Barack Obama, your burrito is ready.”

02 Mar 2011, Posted by Chris Taylor in Featured, News, 0 Comments


“Barack Obama, your burrito is ready.”

That’s right: the President of the United States recently visited Duke’s Armadillo Grill. That, or someone decided to use a fake name when filling out their order slip.

For some reason, it seems that being asked to supply a name for a food order compels people to create a fake name, or assume the identity of a celebrity.

“We get celebrity names occasionally,” said Audrey, a Dillo employee. “We get Weezy, we get MacGyver, we get Obama a lot. This one kid always comes in and uses Lil Jon.”

Why do customers choose to mask their identity when ordering food? Do they fear people judging their food selection, or are they just after a laugh? Unfortunately, these imposters are hard to track down, since their clever prank keeps their name a mystery.

Whatever the reason, this trend is not just limited to Duke’s campus. According to online ordering website Allmenus.com, “Jennifer Lopez” has sent in 218 orders in the past year, while the deceased Michael Jackson has ordered 160 times.

Learn from this data, readers: next time you hear someone shout out “Lady Gaga” at a restaurant, be skeptical. After all, it is probably just President Brodhead trying to remain anonymous.

Duke in Top 25 for Peace Corps Volunteering Ranking

02 Mar 2011, Posted by Caitlin Johnson in Alumni, News, 0 Comments


This year Duke ranks among the Peace Corps list of the Top 25 medium sized colleges and universities producing Peace Corps volunteers. There are currently 21 alumni serving abroad, earning Duke the twenty-fifth spot on the list.

Since the programs’ inception in 1961, 649 Duke Alumni have heeded John F. Kennedy’s challenge “to serve their country in the cause of peace by living and working in developing countries.” Marques Anderson, Duke’s campus recruiter and ex-Peace Corps volunteer, believes student applicants benefit from this large network of alumni.

“At Duke, students come in contact with people who already have experience,” Anderson said. “They can ask particular questions, and get a close and personal look.”

Duke’s emphasis on global education and programs such as DukeEngage also provide students a glimpse into international service work said Anderson. However, he noted that this does not necessarily give Duke students an edge.

“These programs are helpful but not necessary,” said Anderson. “We look at [an applicants’] skill sets and their passion to go abroad, and for the people who want it the most.”

This year the Peace Corps celebrates 50 years of service. The program currently works in 77 countries worldwide on issues related to education, health & HIV/AIDs, business development, youth development, the environment and agriculture. Volunteers serve for a minimum of 27 months.

MULTIMEDIA: Tailgate forum

02 Mar 2011, Posted by Michael Naclerio in Featured, News, student life, 0 Comments


The Chronicle’s Katie Contess filmed the student Tailgate Forum Tuesday night. Here’s her video.